Are you cooking the health out of your broccoli?

Learn more about Americans’ attitudes and habits around broccoli consumption, including how long to cook broccoli to ensure the nutrients remain intact. Also, learn how plentiful broccoli health benefits are.

  • 2 in 5 (39%) wish they could get the nutritional benefits from broccoli without actually having to eat it
  • 1 in 3 (32%) Americans have found a reason to avoid eating more broccoli
  • 2 in 5 (39%) of those who cook broccoli typically do so for ten minutes or more

The Brassica Protection Products Survey was conducted by Wakefield Research among 1,012 nationally representative U.S. adults ages 18+. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18+.