Thinking back about the 20 years since I co-founded Brassica, there have been many remarkable events that shaped the company into a global provider of nutritional products. My father, Dr. Paul Talalay, and his research colleagues at Johns Hopkins School of Medicine worked on elucidating the ways the body protects itself from damage and studied the health benefits of cruciferous vegetables. They were the first to isolate the phytonutrient – sulforaphane (derived from glucoraphanin) – demonstrate that it was highly concentrated in certain broccoli seeds and sprouts, and show its powerful ability to protect cells. These achievements made a tremendous impact on the scientific community and became the source of inspiration for Brassica.
I’m honored to bring my father’s discoveries to life with the founding of Brassica. As many entrepreneurs can relate, creating and nurturing a new business is challenging. It takes the help of many people. The growth of our business is due to retail, nutrition, manufacturing, regulatory, applied research, agriculture and business experts who have contributed their talents to help create a company that delivers a consistent and long-lasting source of glucoraphanin from broccoli seeds – all grown in the U.S. I’m thankful for our customers who have encouraged us at every turn and validated our desires to make the highest-quality ingredients and products. I’m grateful for every person who has touched Brassica in one way or another.
Party at SupplySide West
We recently celebrated our anniversary in Las Vegas during the leading industry conference and expo SupplySide West where we enjoyed seeing old and new friends at Chef Rick Moonen’s Rx Boiler Room restaurant. The chef and his mixology team created our commemorative signature cocktail and mocktail that featured TrueBroc® glucoraphanin.
We look forward to the next 20 years of research, product innovation and customer relationships that help people throughout the world live healthier lives.
Brassica Protection Products, the maker of TrueBroc® glucoraphanin, was honored with the prestigious American Botanical Council’s (ABC) Varro E. Tyler Commercial Investment in Phytomedicinal Research Award for 2016. Tony Talalay, Brassica’s co-founder and CEO, accepted the award at a ceremony at the Natural Products Expo West Convention in California.
Unlocking the Health Properties of Cruciferous Vegetables – Broccoli
Through partnership with the Johns Hopkins School of Medicine, Brassica has laid the basis for understanding the health-protective properties of broccoli. Paul Talalay, MD, Distinguished Service Professor of Pharmacology and Molecular Sciences at Johns Hopkins, discovered the ability of sulforaphane, a compound produced by cruciferous vegetables, to induce the production of enzymes that help eliminate toxic metabolites from the body. After a number of additional studies evaluating the properties of broccoli extracts, Paul Talalay founded Brassica Protection Products with his colleague Jed Fahey, ScD and his son Tony Talalay. One year later, the Hopkins group published findings on sulforaphane from cruciferous vegetables and its potential health benefits, paving the way for subsequent clinical studies.
“Being honored with the ABC’s prestigious Varro E. Tyler Commercial Investment in Phytomedicinal Research Award is a wonderful tribute to a lifetime of research by my father, Paul Talalay, who has dedicated himself to understanding the body’s own protective systems and elucidating the benefits of broccoli, glucoraphanin and sulforaphane in promoting human health,” said Tony Talalay, CEO and co-founder of Brassica Protection Products. “This award is a confirmation of Brassica’s mission to bring scientifically valid nutritional products to consumers. It is especially gratifying as it recognizes the company’s primary goal — to continually ensure quality commercialization efforts that honor the extraordinary quality of the science.”
ABC Tyler Award
The ABC Tyler Award was created to honor one of the most respected scientists in late-20th century herbal medicine and pharmacognosy (the study of medicines of natural origin). Professor Tyler was an early trustee of ABC, dean of the Purdue University College of Pharmacy and Pharmaceutical Sciences for 20 years, and vice president of academic affairs at Purdue. He was the senior author of six editions of the leading textbook in the field, as well as numerous other professional and popular books and articles in the academic literature. Tyler encouraged scientific and product integrity, and envisioned a rational phytomedicinal health care sector that valued the proper evaluation of products’ quality, safety and efficacy.
Brassica Protection Products Launches Brassica Coffee with truebroc Glucoraphanin
New Coffee Features 15 Milligrams of Glucoraphanin from Broccoli in Each K-Cup®
Brassica Protection Products LLC, an innovator in the research and development of nutritional ingredients derived from cruciferous vegetables, today announced the launch of its new Brassica® Coffee with TrueBroc® glucoraphanin from broccoli seeds. Brassica Coffee is available in light and dark roasts containing 15 milligrams of TrueBroc® in each K-Cup®. The coffee is available for purchase at truebroc.com, Amazon.com and Baltimore Coffee and Tea in Baltimore, MD.
“We’ve produced Brassica Tea with TrueBroc® for more than 15 years and, during this time, our customers asked for the detoxification benefits of glucoraphanin in a coffee – today we are excited to make coffee lovers happy,” said Tony Talalay, CEO of Brassica Protection Products. “We are continuously seeking ways to make glucoraphanin easily available – by fortifying foods and beverages with TrueBroc® and making it available in high-quality dietary supplements and nutraceuticals there are now even more ways to get the benefits of this long-lasting antioxidant from broccoli.”
Brassica Coffee is available in all-natural light and dark roast coffees. Brassica Coffee light roast features a blend of Guatemala Antigua, Colombian Supremo and Bourbon Brazil Santos coffees. The dark roast variety delivers a blend of French roasted Central American, South American and African Arabica coffees. The manufacturer’s suggested retail price (MSRP) for Brassica Coffee is $10.69 per box of 12 K-Cups.
Free Shipping Special Offer
To celebrate the launch of Brassica Coffee, we are offering free shipping on all orders over $20. Simply enter coupon code bcfee16 at checkout and shipping is on us. Offer is available through May 2016. Shop Now.